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Reevaluating Your Motivation to Sell

Monday, July 25, 2016   /   by Robert Mack

Reevaluating Your Motivation to Sell

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Stop rationalizing why your home didn’t sell. If you tried to sell your home in the past and didn’t succeed, you’re going to do one of three things:
  • Take it off the market and give up.
  • Rehire the same agent to get it relisted, even though they were unsuccessful the first time.
  • Interview new agents and see if they better suit your goals.
On a daily basis, I talk to people who’ve failed to sell their homes. What I learned is that many inevitably try to rationalize why it didn’t sell. In general, as human beings, we love to rationalize or justify our current situation when things don’t go our way because we need to associate a story with that situation to make us feel better. Say, for example, you go to a job interview and don’t get the job. Well, maybe it just wasn’t meant to be. Or, more to the point, you tried selling your home and it didn’t sell. Perhaps it wasn’t the right time. Maybe I wasn’t meant to move.  
When I talk to these people, I always respond by asking them certain questions. What do you think went wrong when you tried to sell? Did you get any offers? Where were you going to move to if it got sold? When did you want to be there by? Peeling back the onion is the only way to learn the seller’s true motivation - typically factors like a growing family, a desire for a better school district for their kids, or a job transfer brewing on the back-end.
Regardless of what the reasons may be, my advice to them and to you is simple: reevaluate your current situation. Really ask yourself why you wanted to sell in the past, and why you’d want to sell in the future. Determine whether there’s genuine motivation behind your need to sell in the first place. If there isn’t, you’re wasting your time. If there is, you’ll find that you won’t need to rationalize or add a story to your situation. When you’re done doing that, you’ll be much better prepared to take the next step and interview with new agents and truly know what they can do for you.

You can rationalize all day, but nothing 
gets done without action.
You can rationalize all day, but nothing gets done without action. Get that property back on the market. If you want to know what my team can do for you and how we can sell your property for a great price, please call us or shoot us an email. Happy selling!
Robert Mack Group | Keller Williams Realty
Robert & Tania Mack
4010 Barranca Parkway, Suite 100
Irvine, CA 92604
DRE# 01734565

Based on information from California Regional Multiple Listing Service, Inc. as of September 26, 2020. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
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